Privacy frontiers in customers’ relations with banks

The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts data from different communication channels. While this phenomenon is conducive improving the quality services it also increases risk privacy breaches. aim study identify what factors determine consumer acceptance banks’ public access personal found on social media accounts. results indicate importance financial incentive consumers’ assessment information activities regarding processing data. Determinants relating technological sophistication respondents were be significant, with a particular focus ethical evaluation decisions made by Artificial Intelligence algorithms. work may used practice adapt area management requirements e-privacy Trustworthy Intelligence.